I beleive that in any sort of communication, building and maintaining a relationship is vital.
In business, there are a whole range of events that can provide a means for a more personal relationship to be created with both prospects and customers. This blog article provides a great list of ideas events can use to help build and maintain these relationships.
When planning your marketing campaigns, do you consider the importance of creating a physical relationship with your prospects?
A face to face interaction is a very important tool in enabling you to put a face to your brand, helping your prospects to understand who they are actually creating a relationship with as part of their buying process.
They also help with creating networking opportunities for your business, opening up brand awareness to not only other consumers, but other businesses who may be able to form strategic partnerships with you.
There are a range of events that you could host or attend and these don’t just include expensive trade shows or business shows.
Remember, you don’t want to give everyone you meet a sales pitch, but you do want to promote your brand proudly at any opportunity you can.
To help give you some ideas, here’s a list of just some…
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